1.Developing and Finalising the Individuals
Songs
This involves writing, arranging, recording,
mixing and eventually deciding that a
particular version of the song is the finished
product — or at least the version that you are
prepared to release.
2.Establishing the Appropriate Unique
Identifiers
This includes the title, songwriter/composer
information, performers, genre, contributors,
publisher information where applicable, release
information and the various identifiers associated
with the composition and recording.
3.Ensuring the Metadata and TAGS Are
Comprehensive
The next stage is ensuring that the
information attached to the song is
complete and accurate.
This includes the title, songwriter/composer
information, performers, genre,
contributors, publisher information where
applicable, release information and the
various identifiers associated with the
composition and recording.
4.Formalising the Copyright and Royalty
Processes
Now to turn attention to protecting and
properly identifying the work and ensuring
that the appropriate royalty collection
arrangements are in place.
5.Distribution — Getting the Music Into the
System- using a Distributor
One of the major advantages of using a
distributor is the ability to deliver your material to
a very large number of platforms without having
to establish a separate distribution relationship
with each one.
6.Your Own Website — Retaining
Control
It provides a central location where you can
bring together your music, videos, biography,
photographs, performance information, contact
details and, importantly, links to all of the
external platforms where your material can be
found.
7.Promotion
Promotion is therefore heavily
dependent upon the modern Social
Networks — Facebook, Instagram,
YouTube, TikTok and others — together
with whatever personal networks we
have developed ourselves.
8.Monitoring Performance
But how do we know whether any
of this is actually working?
• How many people are visiting?
• How many are clicking through?
• How many are actually listening?
• Which songs are attracting the
most attention?
• Which promotional campaigns are
working?
• Where are our listeners coming
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